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How to Create a Campaign in Your URL Shortener Account?

Last updated on January 26, 2025

Creating a campaign allows you to track and manage your marketing efforts more effectively by grouping specific URLs. Whether you're running a social media campaign, email marketing, or promoting products, you can track the performance of each campaign by using unique, shortened URLs.

Here’s how you can create a campaign in your URL shortener account:


Step 1: Log Into Your Account

First, log into your account by visiting the URL Shortener platform and entering your credentials.


Step 2: Navigate to the Campaigns Section

Once logged in, go to the Campaigns or Tracking section in your dashboard. This is where you will manage all your campaigns and view detailed analytics.


Step 3: Create a New Campaign

  1. Look for a button or link that says Create Campaign or New Campaign and click on it.

  2. Campaign Details:

    • Campaign Name: Give your campaign a clear name (e.g., “Summer Sale 2025” or “Email Marketing Campaign”). This helps you easily identify and track the campaign later.

    • Campaign URL: If you’re using an existing URL, paste it here. You can also add multiple URLs if needed, depending on the type of campaign.

    • Source: Specify where the campaign is coming from, such as Facebook, Instagram, or Email. This is helpful in tracking the performance of different sources.

    • Medium: Identify the medium for your campaign, such as Social Media, Newsletter, or Paid Ads. This will help you break down the campaign’s performance by medium.

  3. Advanced Options (Optional):

    • Some platforms allow you to set additional tracking options, such as UTM parameters for more detailed analytics. If you’re familiar with UTM tracking, you can add these parameters to the URL.


Step 4: Customize Your URL (Optional)

If you want to further customize the URL for the campaign, you can:

  • Choose a custom alias (e.g., yourbrand.com/summer-sale instead of a generic short link).

  • Add branded domains (if you have a custom domain set up for your links).


Step 5: Set Campaign Duration (Optional)

You can set the start date and end date for the campaign to manage when the shortened links will be active. This is helpful for time-sensitive promotions or campaigns.


Step 6: Save and Launch Your Campaign

Once you’ve filled out all the necessary fields, click on Save Campaign or Launch Campaign. Your campaign is now live, and you can start sharing the shortened URLs across your marketing channels.


Step 7: Track Campaign Performance

After your campaign has been launched, you can track its performance in real-time:

  1. Navigate to the Campaign Analytics section.

  2. View the number of clicks, geographical locations, devices used, and other valuable data related to your campaign.

  3. Compare the performance of different campaigns to assess which marketing channels or strategies are most effective.


Step 8: Edit or Delete Campaigns (Optional)

If you need to make changes to your campaign after it’s been created:

  1. Go to the Campaigns section.

  2. Find the campaign you want to edit and click on the Edit button to modify details like the name, URLs, or dates.

  3. If you want to remove a campaign, click on Delete to remove it from your account.

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