Terms and Conditions

Last Updated: 13 Oct, 2025

1. Introduction

Welcome to Master Consultancy LTD ("we," "our," or "us"). These Terms and Conditions ("Terms") govern your use of our website located at https://masterconsultancy.io and our URL shortening services (collectively, the "Service"). By accessing or using our Service, you agree to be bound by these Terms.

2. Acceptance of Terms

By accessing, browsing, or using our Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not access or use our Service.

3. Description of Service

Master Consultancy LTD provides URL shortening services that allow users to:

  • Create shortened URLs for long web addresses
  • Track click statistics and analytics
  • Create bio pages and landing pages
  • Generate QR codes
  • Manage campaigns and channels
  • Access various marketing and analytics tools

4. User Accounts

4.1 Account Registration

  • You must provide accurate and complete information when creating an account
  • You are responsible for maintaining the confidentiality of your account credentials
  • You must be at least 18 years old to create an account
  • One person or entity may not maintain multiple accounts

4.2 Account Security

  • You are responsible for all activities that occur under your account
  • You must notify us immediately of any unauthorized use of your account
  • We are not liable for any loss or damage arising from unauthorized account use

5. Subscription Plans and Billing

5.1 Available Plans

We offer the following subscription plans:

  • Starter Plan: Free plan with limited features
  • Professional Plan: $9.99/month, $99.99/year, or $299.99 lifetime
  • Business Plan: $29.99/month, $299.99/year, or $799.99 lifetime
  • Enterprise Plan: $99.99/month, $999.99/year, or $2,999.99 lifetime

5.2 Billing and Payment

  • Subscription fees are billed in advance on a monthly, yearly, or lifetime basis
  • All fees are non-refundable except as required by law
  • We accept payments through Paddle, PayPal, and Stripe
  • Prices are subject to change with 30 days' notice
  • Failed payments may result in service suspension

5.3 Free Trial

  • Professional and Business plans include a free trial period
  • Trial periods are 14 days for Professional and 7 days for Business plans
  • No credit card required for trial activation
  • Service will automatically convert to paid subscription after trial period

5.4 Cancellation and Refunds

  • You may cancel your subscription at any time
  • Cancellation takes effect at the end of your current billing period
  • No refunds for partial months or unused portions of subscriptions
  • Lifetime plans are non-refundable after 30 days

6. Acceptable Use Policy

6.1 Permitted Uses

You may use our Service for lawful purposes only, including:

  • Personal and business URL shortening
  • Marketing campaigns and analytics
  • Content sharing and distribution
  • Educational and research purposes

6.2 Prohibited Uses

You agree not to use our Service for:

  • Illegal activities or content
  • Spam, phishing, or malicious activities
  • Copyright infringement
  • Distribution of malware or viruses
  • Harassment or abuse
  • Violation of third-party rights
  • Circumventing security measures
  • Excessive automated requests

6.3 Content Restrictions

You may not create shortened URLs that:

  • Link to illegal content
  • Contain malware or viruses
  • Violate intellectual property rights
  • Promote violence or hate speech
  • Facilitate fraud or scams
  • Contain adult content without proper warnings

7. Intellectual Property Rights

7.1 Our Rights

  • We own all rights, title, and interest in our Service
  • Our trademarks, logos, and content are protected by intellectual property laws
  • You may not use our intellectual property without written permission

7.2 Your Content

  • You retain ownership of content you submit to our Service
  • You grant us a license to use your content to provide our Service
  • You represent that you have the right to submit any content you provide

8. Privacy and Data Protection

  • Your privacy is important to us
  • Our Privacy Policy explains how we collect, use, and protect your information
  • We comply with applicable data protection laws including GDPR and CCPA
  • You consent to our data practices as described in our Privacy Policy

9. Service Availability and Modifications

9.1 Service Availability

  • We strive to maintain high service availability but cannot guarantee 100% uptime
  • We may perform maintenance that temporarily affects service availability
  • We are not liable for service interruptions or downtime

9.2 Service Modifications

  • We may modify, update, or discontinue features of our Service
  • We will provide reasonable notice of significant changes
  • Continued use of our Service constitutes acceptance of modifications

10. Limitation of Liability

10.1 Disclaimer of Warranties

OUR SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

10.2 Limitation of Damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, OR USE, ARISING FROM YOUR USE OF OUR SERVICE.

10.3 Maximum Liability

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING FROM OR RELATING TO OUR SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM.

11. Indemnification

You agree to indemnify and hold harmless Master Consultancy LTD, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from:

  • Your use of our Service
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Content you submit to our Service

12. Termination

12.1 Termination by You

  • You may terminate your account at any time
  • Termination does not relieve you of obligations incurred before termination

12.2 Termination by Us

We may terminate or suspend your account if you:

  • Violate these Terms
  • Engage in prohibited activities
  • Fail to pay subscription fees
  • Provide false or misleading information

12.3 Effect of Termination

  • Upon termination, your right to use our Service ceases immediately
  • We may delete your account and data after a reasonable period
  • Provisions that by their nature should survive termination will remain in effect

13. Dispute Resolution

13.1 Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict of law principles.

13.2 Jurisdiction

Any disputes arising from these Terms or your use of our Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13.3 Alternative Dispute Resolution

Before pursuing legal action, we encourage you to contact us to resolve disputes amicably.

14. General Provisions

14.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding our Service.

14.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.

14.3 Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.

14.4 Assignment

You may not assign or transfer your rights under these Terms without our written consent. We may assign our rights and obligations under these Terms.

14.5 Force Majeure

We shall not be liable for any failure to perform our obligations due to circumstances beyond our reasonable control.

15. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by:

  • Posting the updated Terms on our website
  • Sending email notifications to registered users
  • Providing in-app notifications

Your continued use of our Service after changes become effective constitutes acceptance of the updated Terms.

16. Contact Information

If you have questions about these Terms, please contact us:Master Consultancy LTD 124-128 City Road London United Kingdom EC1V 2NX Email: [email protected] Phone: 7737309954

17. Special Provisions for UK Users

17.1 Consumer Rights

If you are a consumer in the UK, you have certain rights under the Consumer Rights Act 2015, including:

  • Right to services performed with reasonable care and skill
  • Right to services performed within a reasonable time
  • Right to services performed at a reasonable cost

17.2 Cooling-Off Period

UK consumers have a 14-day cooling-off period for distance contracts, during which you may cancel without giving a reason.

17.3 Alternative Dispute Resolution

UK consumers may use the European Commission's Online Dispute Resolution platform for resolving disputes.

18. Special Provisions for EU Users

18.1 GDPR Compliance

We comply with the General Data Protection Regulation (GDPR) and respect your data protection rights as outlined in our Privacy Policy.

18.2 Right of Withdrawal

EU consumers have the right to withdraw from distance contracts within 14 days without giving a reason.

19. API Terms

19.1 API Usage

If you use our Developer API:

  • You must comply with our API documentation and rate limits
  • You may not use the API for prohibited activities
  • We may suspend API access for violations of these Terms

19.2 API Rate Limits

API rate limits vary by subscription plan:

  • Professional Plan: 1,000 requests per hour
  • Business Plan: 10,000 requests per hour
  • Enterprise Plan: Unlimited requests

20. Third-Party Services

Our Service may integrate with third-party services. Your use of such services is subject to their respective terms and conditions. We are not responsible for third-party services or their availability.