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The Pinterest Tag helps you track conversions and optimize your Pinterest ads by collecting data on user activity on your website. It works similarly to other social media tracking pixels by allowing you to understand how your website visitors engage with your content after interacting with your Pinterest ads. Here's how to set it up:
Step 1: Access Your Pinterest Ads Manager
Log in to your Pinterest Ads Manager account at https://ads.pinterest.com.
Click on the Menu icon (three horizontal lines) in the top-right corner and select Conversion Tracking under the Advertising section.
Step 2: Create a Pinterest Tag
Click on Create Tag in the Conversion Tracking section.
Choose Pinterest Tag and give it a name (e.g., "My Website Tag").
Click Create Tag to proceed.
Step 3: Install the Pinterest Tag Code
After creating the tag, Pinterest will generate a Pinterest Tag code (a JavaScript snippet).
Copy this code to your clipboard.
Step 4: Add the Tag to Your Website
Paste the Pinterest Tag code in the
<head>section of your website’s HTML.Ensure the code is placed on every page of your website where you want to track conversions.
If you are using a tag manager like Google Tag Manager, you can add the Pinterest Tag through the tag manager interface for easy installation.
Step 5: Set Up Events (Optional)
You can also track specific user actions on your website (like purchases or form submissions) by setting up event tracking. Pinterest provides several standard events, such as:
PageVisit – tracks when a user views a page.
AddToCart – tracks when a user adds a product to the shopping cart.
Purchase – tracks when a user completes a purchase.
To set up event tracking:
Go back to your Pinterest Ads Manager and select Conversion Tracking.
Click on the Tag you created and select Set Up Tag.
Choose the event you want to track and follow the instructions to implement the event code on the relevant pages (e.g., a purchase confirmation page for the "Purchase" event).
Step 6: Verify the Tag Installation
Once the Pinterest Tag is installed on your website, use the Pinterest Tag Helper Chrome extension to verify that the tag is firing properly.
If the tag is working, you will see the Pinterest Tag status in the browser extension. If there are issues, the extension will provide troubleshooting steps.
Step 7: Monitor and Optimize Campaigns
Once your Pinterest Tag is installed and collecting data, you can monitor the performance of your Pinterest ads in the Pinterest Ads Manager.
Use the insights from your tag data to optimize your campaigns. For example, you can create retargeting ads for users who visited your site but didn’t convert, or create lookalike audiences based on users who completed specific actions like purchases.
Troubleshooting Tips for Pinterest Tag
Pixel Not Firing: Double-check that the code is placed in the
<head>section of every page you want to track.Event Tracking Not Working: Ensure that the event code is correctly placed on the specific pages where the event is triggered (e.g., on the purchase confirmation page for tracking "Purchase" events).
No Data Showing: It may take up to 24 hours for data to show in your Pinterest Ads Manager, so wait a bit before troubleshooting further.
Additional Resources
Pinterest Tag Setup Guide: Pinterest Ads Help Center
Pinterest Tag Helper: Pinterest Tag Helper Chrome Extension