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The LinkedIn Insight Tag is a piece of JavaScript code that you add to your website to track conversions, retarget website visitors, and gain insights into the effectiveness of your LinkedIn ad campaigns. Here's a step-by-step guide on how to set it up:
Step 1: Access Your LinkedIn Campaign Manager
Log in to your LinkedIn Campaign Manager account at https://www.linkedin.com/campaignmanager.
From the top menu, click on Account Assets and select Insight Tag under the Asset section.
Step 2: Create a New Insight Tag
Once in the Insight Tag section, click the Create Tag button.
Choose your LinkedIn ad account and pixel name (e.g., "My Website Tag").
After naming the tag, LinkedIn will generate the Insight Tag code for you.
Step 3: Install the Insight Tag on Your Website
Copy the LinkedIn Insight Tag code.
You will need to add this code to every page of your website, ideally just before the closing
</body>tag of your website’s HTML.If you're using a tag manager (e.g., Google Tag Manager), you can install the tag through the tag manager interface.
Step 4: Set Up Event Tracking (Optional)
While the basic LinkedIn Insight Tag tracks page views, you can set up additional event tracking for specific actions, such as form submissions, downloads, or purchases. Here's how to set up event tracking:
Go to the Campaign Manager and select your Insight Tag.
Under Tag Details, you’ll find options to configure conversion tracking events like page visits, sign-ups, and purchases.
Follow the instructions to add custom event code on your website’s relevant pages (e.g., a "Thank You" page after a form submission).
Step 5: Verify the Installation
After adding the Insight Tag, you can verify that it’s working by using the LinkedIn Insight Tag Helper browser extension (available for Chrome).
This extension will tell you if the tag is firing correctly on the page and provide troubleshooting help if needed.
Step 6: Monitor and Optimize Campaigns
Once the Insight Tag is installed, you'll begin to see website visitor data and conversions in your LinkedIn Campaign Manager.
Use this data to optimize your LinkedIn campaigns. You can create retargeting audiences to show ads to people who have already visited your website and track conversions to measure the return on investment for your campaigns.
Troubleshooting Tips for LinkedIn Insight Tag
Pixel Not Firing: Double-check the code placement to ensure it is correctly inserted into the
<body>section of every page.Event Tracking Not Working: Ensure the event code is added to the correct pages, such as a thank-you page after a form submission or purchase.
Delayed Data: LinkedIn’s reporting may take up to 24 hours to show data, so be patient and check after a day if you don't see results immediately.
Additional Resources
LinkedIn Insight Tag Setup Guide: LinkedIn Ads Help Center
LinkedIn Tag Helper: LinkedIn Tag Helper Chrome Extension